Lori Heling
Howards Grove, WI · (920) 980-3451 · lori.heling@gmail.com
Accomplishments
- Produced 60 minute Rhythm & Booms 2012 broadcast
- Lead redesign of 10 pm news open
- Designed and implemented an agent rewards program which increased account sales by 20%
- Executed account balance promotion that increased deposits by 22%, generating $13 million in deposits
- Produced an educational program that increased enrollment into employer HSA programs by 33%
Professional Experience
WKOW – 27 News, Madison, Wisconsin
Marketing Writer/Producer (October 2011 - Present)
- Write and produce daily news and station programming promotions
- Produce video spots for community involvement, proof of performance and station contests
- Write copy for social media platforms promoting news stories and features
Senior Marketing Coordinator (2009 – Present), Marketing Coordinator (2004 – 2009)
- Analyze the communication and marketing needs to create integrated marketing campaigns for new product enhancements
- Write communication pieces for business partners including: newsletters, emails and requests for proposals
- Project lead for contests, promotions, and rewards programs to increase account sales
- Serve as account manager for the company’s major clients’ marketing needs
- Coordinate with vendor and internal relationships to manage the release of new material through artwork design, preparation, ordering and distribution
Wisconsin Timber Rattlers, Appleton, Wisconsin
On-Field Emcee (2010 Season) - Executed on-field promotions that required the ability to speak in front of large crowds
- Interacted with fans to create an enjoyable ballpark experience
- Managed promo crew to ensure each promotion was completed to the sponsor's expectations
Open Door Entertainment, Sheboygan, Wisconsin
Videographer/Sports Director (May 2005 – May 2007)
- Created marketing materials including brochures, website content and promotional videos
- Captured live event footage for various productions including weddings, corporate videos and sporting events
- Produced videos ranging from five minutes to one hour on Prestige and Pinnacle editing systems
Intern for Sports Department (Academic Year 2003 – 2004)
- Operated camera for WIAA, NCAA and NFL sporting events
- Created video segments using linear editing system
- Assisted with scriptwriting for on-air personalities
Channel 10 UWSP Student Television, Stevens Point, Wisconsin
Sports Director and Reporter (Academic Year 2002 – 2003)
- Organized interviews and shooting schedules for reporters
- Produced news packages using Final Cut Pro
- Conducted inverviews with athletes and coaches
- Provided color commentary for women's basketball broadcasts
Technical Skills
- Microsoft Office (Access, Excel, PowerPoint, Visio, Word)
- Adobe Creative Suite (After Effects, Photoshop, InDesign, Illustrator, Premiere, Soundbooth)
- QuarkxPress
- Campaign Enterprise and Mach Mailer (mass emailing programs)
- CSS and HTML
- Final Cut Pro
- iNews
- Avid Editing System
Education
Marquette University
Masters Degree Program: Journalism and Mass Communications
University of Wisconsin – Stevens Point
Bachelor of Arts Degree, May 2004: Communications, emphasis in media and technology
Macquarie University
Sydney, New South Wales, Australia
