Areas of Expertise

Creative Planning and Execution

• Assist with development of comprehensive communication kit
• Create visual and verbal marketing material including: brochures, advertisements, training presentation scripts, and PowerPoint presentations

Video Production

• Capture live event footage for various productions including weddings, corporate videos and sporting events (WIAA, NCAA and NFL)
• Produce videos ranging from 2 minutes to 1 hour on linear and non-linear editing systems
  (news packages, highlights, promotional, and education/training)

Marketing

• Analyze and implement strategic marketing initiatives to contribute to the growth of HSA Bank, including:
• Incentive programs and communication plans to insurance agent referral relationships
• Education initiatives for industry partners
  (employers, insurance agents, health plans)
• Customer experience campaigns to encourage online tool usage
• Develop and coordinate communication plan for new product enhancements
• Design and manage marketing/communication plans for external business partners

Communication

• Write communication pieces for business partners including: newsletters, emails, and requests for proposals
• Interview various subjects ranging from professional athletes and coaches to senior management of corporations
• Interviews used for both print, radio, and video news packages

Promotional Campaigns

• Project lead for initiatives such as contests, promotions, and rewards programs to increase account sales and customer satisfaction
• Execute on-field promotions that require the ability to speak in front of a large crowd and interact with fans to ensure an enjoyable experience at the ballpark

Management

• Team Lead for marketing team, assigning daily tasks and providing direction
• Manage promotional crew to ensure each promotion is executed to the sponsor’s expectations